Case Study Video Strategy & Script
Live-Action Filming & Photography
3D Motion Graphics & Animation
2D Motion Overlays
Video Editing & Final Delivery
Film & Photos by Oliver Kiss - feierabend
The goal of this project was to create a compelling case study video that pepsi could use to show internally what they did.
Unlike a traditional brand commercial, a case study video must quickly and clearly showcase the technical complexity and the high-energy consumer response to an experience. Drawing on our past experience at large agencies like Dentsu Creative, we understood the critical storytelling elements needed: the video must not just look cool, but effectively communicate "what was so cool" and "why it worked."
We produced a comprehensive package including live-action footage, dynamic photography, 3D motion elements, and 2D animated overlays to bring the immersive VR experience to life on screen.
The VR experience itself was a huge technical success, but that complexity needed to be translated into fast-paced, engaging video content.
Live Location Filming: We filmed on-site at the SnowWorld location in Amsterdam, focusing on capturing the authentic energy—the laughter, the friendly competition, and the intense focus of the players.
Strategic Capture & Edit: We took live screen captures of the players inside the VR world (the actual game footage) and seamlessly blended them with the real-world footage of players wearing the headsets. This unified approach connected the virtual action with the physical reality of the activation.
Motion Integration: We used custom 3D motion graphics to showcase the branded environment (Pepsi cans, power-ups) that HXTN built, and employed 2D motion overlays to emphasize key metrics and points of interest, resulting in a cohesive, storytelling piece of motion that agencies can use immediately.
