Question 1

Are you a motion studio or a brand studio?

Accepted Answer

Both, plus web. Motion is the lens we see through. Brand and web are natural extensions of motion thinking — same team, same craft.

Question 2

How long does a project take?

Accepted Answer

It kind of depends on the project. A site we can ship in 1–2 weeks. A motion project can be delivered in 2–3 weeks. All depending on how fast a concept gets approved and how quickly the client can deliver materials if needed.

Question 3

Do you work with agencies?

Accepted Answer

Often. We white-label motion and identity work for agencies who want a senior partner without a junior team between them.

Question 4

Where are you based?

Accepted Answer

Rotterdam, NL. We work with clients ranging from the local baker to a company in London — it doesn't matter to us where a project lives.

Question 5

What's the smallest project you'll take on?

Accepted Answer

A 6-second loop. We mean it.

Question 6

Who owns the IP once the project is paid?

Accepted Answer

You own the usage rights. Play it, share it, use it anywhere — forever. The source files stay with us. We also keep the right to feature the work in our portfolio and case studies.

Question 7

How do revisions work?

Accepted Answer

One full round of revisions is included in every project. Our mood boards and storyboards usually nail the direction before animation starts, so a single round is normally enough. Extra rounds are scoped and billed hourly, agreed up front.

Question 8

Do you ask for a deposit?

Accepted Answer

For projects above €5,000 we split 50/50 — 50% at start, 50% on delivery. Smaller projects are billed in full on delivery. Payment terms 14 days.

Question 9

What is animation and how does it work for businesses?

Accepted Answer

Animation brings static graphics to life. For businesses, this is a powerful tool to easily explain processes and products.

Question 10

Why should I choose animation over traditional video?

Accepted Answer

We produce both. Animation gives precise control, makes complex ideas clear, and is easy to update or localize without reshoots, which keeps long-term costs predictable. Live action is strongest for real people, places, and tangible products that build trust fast. Many projects work best as a mix: filmed footage for authenticity, motion design or 3D for clarity. Tell us your goal and channels, and we'll recommend the most effective approach and handle production end to end.

Question 11

How long does it take to commission an animation?

Accepted Answer

Creating an animation takes between one and three weeks. Complex productions can take months, but that's not our current focus.

Question 12

What does a business animation typically cost?

Accepted Answer

One price, everything in. €5,000 for 30 seconds, +€880 per extra 10 seconds. Concept, script, storyboard, animation, voice-over, music, sound design and subtitling are all included. Need square, portrait or another non-landscape format? +€880 per format. Site retainer clients get 10% off all motion work.

Question 13

Which sectors or businesses are animations suitable for?

Accepted Answer

Animations are suitable for all sectors and businesses, from hairdressers to companies manufacturing bakery equipment.

Question 14

How do I measure the ROI of an animation video?

Accepted Answer

You measure the ROI of an animation video by the number of views or clicks following the video, or you'll see higher conversion rates on pages with animation videos.

Question 15

What's the difference between 2D and 3D animation?

Accepted Answer

The difference between 2D and 3D animation is: 2D animations are flat and therefore illustrative — clean and ideal for graphics. 3D animations exist in three-dimensional space, where you can rotate and illuminate objects to make them realistic or highly stylised.

Question 16

Can an animation have multilingual versions (NL / EN / FR)?

Accepted Answer

We can make an animation in multiple languages. We typically create scripts in English or Dutch. We can also translate the script into French, German, or another language. You could also have your local marketing team translate it for us.

Question 17

Can you adapt animations to our branding?

Accepted Answer

Yes, we can certainly adapt the animation to your branding. We deliver custom work that is in line with your business and branding. Design systems or brand guides, photos of materials, or even furniture — everything helps us create something fitting for your brand.

Question 18

Where can I use an animation (social, sales, events)?

Accepted Answer

You can use your animation everywhere. Think: social media, events, exhibitions, website, Out Of Home (at bus/train stops), billboards, presentations. You can use an animation anywhere there's a screen. We'll ensure the brief clearly specifies which formats are required.

Question 19

How many revisions are included in a project?

Accepted Answer

You get one revision round per project. With our mood boards and storyboards, we usually get it right from the start.

Question 20

What's better for B2B: short animations or longer explainer videos?

Accepted Answer

It depends purely on what you want to achieve. Is the video for awareness, social media, or a campaign? Then we recommend short animations. Is it purely educational, or do you need to explain something highly technical? Then a longer animation is more appropriate.

Question 21

Can you also provide scripts and voice-overs?

Accepted Answer

We provide the script, audio, and voice-over as one package. If you have your own voice-over or script, we're happy to work with it and will adapt where necessary to make it even more narrative. It's always helpful to have an initial concept from the client — who knows the product or brand better than you?

Question 22

What is the average lifespan of a business animation?

Accepted Answer

The lifespan of an animation purely depends on its content. Some animations are still relevant 10 years later. But if it's something technical, it could feel dated a year later because new products have already emerged.

Question 23

What kind of websites do you build?

Accepted Answer

Marketing sites, portfolios, and content-heavy brand sites. We work in React with a headless CMS (Sanity) — fast, type-safe, and easy to extend. Not the right fit for complex e-commerce or web apps with heavy back-end logic.

Question 24

What does a website cost?

Accepted Answer

Two productized packages. Standard — for portfolios and local businesses — runs €2,500 to €5,000 build (depending on page count) plus €75/month for hosting, CMS and GEO. Pro — for growing businesses and content-heavy sites with dynamic routing, integrations and scheduled publishing — starts at €5,000 build plus €125/month. One admin seat is included in Pro; extra seats are €20/month.

Question 25

How long does a website take to build?

Accepted Answer

We can deliver a standard website in 1 week, a focused brand site ships in 2–4 weeks once content and design are signed off. Larger sites with custom motion or interactive prototypes can run 6–8 weeks.

Question 26

Do you handle hosting and maintenance?

Accepted Answer

Yes — it's bundled into the monthly retainer. Standard is €75/month, Pro is €125/month, which covers Vercel hosting, SSL, Sanity CMS, performance monitoring and GEO. Admin seats on the CMS are €20/month each (one seat included in Pro). Content edits clients usually self-serve through Sanity.

Question 27

Will the site be optimised for SEO and performance?

Accepted Answer

Yes. We pre-render every page, ship static HTML where possible, add structured data (JSON-LD), and target Core Web Vitals in the green. SEO copy and meta data live in the CMS, so your marketing team can iterate without us.

Question 28

What does a branding project include?

Accepted Answer

Visual identity (logo, type system, colour, grid), motion principles, and a delivery kit (brand guide, asset library, templates). We start from positioning if it isn't sharp yet — strong identity follows clear positioning.

Question 29

What does a brand identity cost?

Accepted Answer

Brand is custom — no fixed price. Identity work depends entirely on scope: a focused refresh, a full ground-up build with motion principles and a brand guide, or anything in between. We map the scope on the call and turn it into a fixed-price proposal you can say yes or no to.

Question 30

How long does a branding project take?

Accepted Answer

4–8 weeks for an identity system, depending on rounds and how many touchpoints we extend it to (web, motion, packaging). Bigger rollouts run in parallel after the core system is signed off.

Question 31

Do you offer brand strategy, or only design?

Accepted Answer

We anchor every identity in positioning — audience, promise, tone — so design has something to push against. For deep strategy work we partner with a small bench of strategists we trust; for most briefs the work is built in.

Question 32

Can you redesign an existing brand, or only build from scratch?

Accepted Answer

Both. A refresh is often the right call if the equity is strong but the system has aged — same DNA, sharper expression. A full rebuild makes sense when positioning has shifted or the old marks no longer fit who you are.

Ask us. We'll tell you.

How we work

Motion

Web

Branding