GEO. The new SEO.
These days, people ask their questions to ChatGPT, Perplexity, or Gemini instead of Googling. GEO makes sure those AI tools know about your business, understand what you do, and recommend you. Not someday in 2027 — it's happening now, today, while you're reading this.
- ChatGPT
- Perplexity
- Gemini
- Claude
Imagine: a potential customer asks ChatGPT "what's a good motion design studio in Rotterdam?". ChatGPT answers with three names. Are you on the list? That's what GEO is for.
GEO is just SEO, but for AI. With regular SEO you try to rank high on Google so people click your link. With GEO you try to land inside the AI's answer itself — because often the user doesn't even click through, they just trust what the AI tells them.
This isn't sci-fi. AI search broke through in 2025 and is growing fast. The companies getting themselves "AI-friendly" now are the ones those tools will recommend by default a year from now. Wait too long and you miss the boat — and the boat isn't coming back.
- Write clear answers to real questions. No marketing fluff — just: what you do, who you do it for, and why you're good at it. AI tools read your site literally — vague language gives vague recommendations.
- Stay consistent everywhere. If your site, your LinkedIn, and your Google listing all say something different, AI tools don't know which story to believe — and they'll pick one that isn't from you.
- Show you actually know your stuff. Case studies with concrete results, real client names, real dates. AI tools are smart enough to spot "scattered keywords" — proof works, marketing hot air doesn't.
- Keep your content fresh. An AI that sees your site hasn't been updated in two years trusts your story less. An active blog or news section signals "these people are still awake."
- Make it easy for AI. No content hidden behind dropdowns or pop-ups. No text that only appears after a click. What an AI can't read, it can't recommend — it's that simple.
- Be clear about who you are. Your business name, location, services, contact details. Sounds basic, but it's literally the basis of whether an AI even "knows" you exist as a business.
We've been building websites that understand what they're about for years. Not because we saw the future coming, but because good websites are clear and structured — and that's exactly what AI tools need.
For you that means: no separate "AI product," no plugin, no complicated upgrade. No extra learning curve, no extra invoice for "AI optimisation" on top, no waiting for your previous vendor to figure it out. We're already ready — it's baked into how we build.
The sooner you start, the more often AI tools will name you instead of your competitor. It's literally a race where the first few finishers take the biggest share of the prizes.