ClientFoot Locker
ProjectXMAS Fireplace
Disciplinesmotion
Services2D Animation
Year—
— Project info
Foot Locker ran their own in-store channel, a kind of MTV for the sneaker world, mixing music, clips, and commercials across every store. We made the holiday season interludes. A series of short cardboard-craft animations brought to life between the main programming.
Sneakers hung as stockings above a fireplace with a cat curling in front of it. A Christmas tree built entirely from Nike shoes. Handmade, warm, and unmistakably Foot Locker. Holiday spirit told in the brand's own language: sneakers, sneakers, and more sneakers.
