HXTN Studios Refresh

HXTN Studios Refresh HXTN Studios Brand Refresh

Deliverables

• Deliverables:
• Brand refresh
• New website
• New logo
• Brand Motion Design
• 2025

Approach

HXTN Studios needed a brand refresh after just two years. Too soon? We didn't think so. The brand started to feel dated, so it was time for a fresh, streamlined look.We wanted something that you would instantly recognise. A clear, strong brand identity.

Because HXTN Studios makes the impossible possible, we wanted to keep their brand identity simple. With the brand refresh also came a new website. Most of HXTN's projects are under NDA, so we needed to create a website that genuinely captured people’s attention. We did this by using animated logo sequences as cutscenes while scrolling, creating an extra immersive experience.