ClientJBL
ProjectJBL Next Gen Event
Disciplinesmotion
Services2D Animation · Motion Design
Year2025
— Project info
A custom explainer video for a new product launch.
— Deliverables
Launch of a new digital signage solution for all JBL retail outlets
Approach
JBL & Tchai asked us to create an animation for an event in Amsterdam where they wanted to launch a new product.
They requested two versions of a dynamic digital signage experience for JBL and their partner Tchai.
Inspired by Tchai's design language, we explored a bento box concept: multiple elements forming a cohesive style.
— JBL: From Concept to Success
The filming took place at JBL's offices, as the system wasn't yet in-store. This meant we had to improvise and build the setup on site. While the team was filming, the motion designers refined the concept animations, tested the script flow using our own voices, and made live updates. The end result was a fully animated video. And a great success at the JBL event.
