A fast-paced explanatory video showcasing Tchai’s Maintenance App, capturing the essence of the brand and highlighting the app’s seamless functionality.
Tchai Making Maintenance Easy A dynamic animation video bringing the Tchai solution to life.
Tchai wanted a fairly in depth explainer animation showcasing their Maintenance App and its seamless functionality. The video also needed to align perfectly with their brand essence.
A quick explainer video showcasing Tchai's Maintenance App, capturing the brand's essence while highlighting the app's seamless functionality.
Having previously worked with Tchai, we had a solid understanding of their brand values and vision. They wanted to make a powerful, clear step forward, emphasising clarity and efficiency in their communication. That's why we designed a custom motion language, one that balances their boldness with simplicity and perfectly showcases their mission. To accelerate the process, we jumped straight into creating animatics, refining the rhythm to perfectly represent Tchai. By combining vibrant colours with a straightforward approach, we created a motion style that feels fresh, modern, and unmistakably Tchai.
