What we learn, in motion.
The rise of interactive animation
More and more companies are experimenting with animations where the viewer does something. Click to pick your industry. Drag the slider to set your company size. Tap the element you want to know more about.
Measuring animation: the metrics that actually matter
Likes feel nice. A video with a thousand likes in a week is a good feeling.
Animation in the B2B funnel: beyond the explainer
A lot of companies use animation for one thing: the explainer video. A minute or two explaining the solution. Product page, done.
From boring slides to high-impact board presentations
Decision-makers see dozens of PowerPoints a day. Most look the same. Dark blue background, white text, a chart with two coloured bars, a slogan in bold.
What does animation actually cost? The ROI comparison
Animation often seems expensive. A good video easily costs more than a run of static posts or a written case study.
Logos in motion: micro-animations that build trust
A logo that moves for a fraction of a second. A button that responds to your cursor. A graph that counts up to its final value.
Why 2D animation is often the smarter choice over 3D
A lot of companies assume 3D is automatically better. More expensive, so better. More advanced, so better.
3D animation: make your product tangible without demos
How do you explain a complex machine or a multi-faceted SaaS solution to someone with ten minutes to spare?
Motion design as a brand reinforcer in the funnel
A lot of people think of motion design as nice visuals. A neat effect at launch, an animation in an explainer.
Branding in the AI era
When everyone has access to the same tools, what still sets you apart?
How to test in 24 hours whether your idea works
A lot of companies burn months on product development without ever checking whether there's demand. Build first, market later. That's an expensive way to find out nobody needs it.
AI in animation: personalised content at scale
Imagine every prospect receiving an animation with their own name, their industry and the specific problem that lives in their sector.
Building websites in the AI era
Building a site has changed fundamentally in a few years. Not because of one tool, but a stack of shifts. AI in the IDE. AI as a visitor. AI in the client's workflow.
How motion graphics turn complex data into convincing visuals
A lot of B2B marketers run into the same wall. They want to explain a complex process or a set of statistics, but the audience tunes out before the point lands.
Designing websites in the AI era
A few years ago, designing a website was mostly a visual exercise. Layout, typography, colour, images. Done.
Why short B2B videos deliver the highest ROI
In a world where decision-makers are flooded with information every day, short and sharp wins.
Bringing pixels to life: the craft of motion design
Welcome to the PixelStreet blog. This is where movement, ideas and the belief that every pixel can tell a story come together.